Our Journey

How it started

Here’s our past, present & future in Harmony...

Dec 2020

SAADAA embarked on its journey from a humble 100 sq. ft. garage

Jan 2021

Launching, "Women Everyday Cotton Pants." as the first apparel collection with all packaging upcycled from waste cotton

July 2021

Upgraded to the new office in C- Scheme. 15,000+ orders successfully delivered, all on the Brand’s website

Jan 2022

Partnership with Access Development (NGO) to manufacture upcycled cotton packaging bags ( Our beloved SAADAA BAGS ) and introduction of SEED PAPER Tags etc, a step towards a circular economy

Nov 2022

Fully integrating Fabric to finish cloud factory model, with livelihood for 150+ artisans. Moving to a 10,000 sq. ft. office with 50,000+ followers & 100,000+ orders

Jan 2023

The SAADAA community crosses 1,00,000+ women of all ages from 18 to 65. Trusting us for their everyday basics, We all celebrate with a feeling of gratitude

July 2023

SAADAA achieved a social media milestone with community of 100,000+ followers on Instagram

Oct 2023

Various journals cover THE SAADAA STORY: PROVIDING BETTER BASICS FOR EVERYONE, Hosted by CMAI (The largest association of clothing manufacturers) for their Achievers club

30th June, 2024

We’ve heard you! Our first offline store is now open in Jaipur’s C-Scheme. It’s more than a store – it’s a dream come true. Can’t wait to see you there and feel the same love in person!

आओ सादा चलें

18th October, 2024

We've taken a new thread forward—and introduced our first-ever menswear collection! What started with everyday essentials for women now grows into timeless designs for everyone. Half a Million Women Approved, Now for Men

8th Nov, 2024

SAADAA is now the choice for school uniforms, loved for trusted quality and unmatched comfort—because excellence begins with what you wear!

2nd April, 2025

We're excited to announce a new milestone in our journey—Saadaa is now live on Zepto! Your favorites, now quicker to your doorstep.

Today

Fueled by customer love & gratitude, SAADAA has grown into a 200+ member team & 800+ artisans, dedicated to delivering quality and happiness through simplicity. We are now an inclusive community of 500,000+ women trusting SAADAA.

Meet the Founders

AKSHAY SHIVPURI & MAHESH TEKWANI

Akshay Shivpuri and Mahesh Tekwani,
two friends with a successful history of running multiple businesses together, decided to venture into the world of e-commerce with their D2C brand सादा | SAADAA. Their previous venture, Blue Beds, a leading backpackers hostel, instilled in them a passion for customer delight, which they carried over to the creation of सादा | SAADAA. This dedication to providing exceptional customer experiences has been the driving force behind the brand's rapid and exponential growth.

The Womenswear brand SAADAA promise to be stylish, comfortable and affordable with no compromise on value / quality