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It’s that simple!

Better Basics for Everyone.

At सादा / SAADAA our Philosophy is Simple,
Make Better Basics for Everyone.

Every day we are surrounded by unlimited choices, simplicity is discovering what brings you joy and living a more connected life.

Our Way: ZERO COMPROMISE BASICS, guided by three principles:

सदाबहार | TIMELESS

Minimal designs that are permanently relevant with exceptional quality that stay with you, forever.


We keep it transparent – no surprises, just fair value.

सरल | EASY

The essence of Saadaa is to make your life simpler | better, as easy as having a cup of chai!

Together, let’s discover a बेहतर | better life :

रहो सादा, पहनो सादा

Akshay Shivpuri and Mahesh Tekwani,
two friends with a successful history of running multiple businesses together, decided to venture into the world of e-commerce with their D2C brand सादा / SAADAA. Their previous venture, Blue Beds, a leading backpackers hostel, instilled in them a passion for customer delight, which they carried over to the creation of सादा / SAADAA.
This dedication to providing exceptional customer experiences has been the driving force behind the brand's rapid and exponential growth.

Akshay & Mahesh

We started in December of 2020, now we are here

We are a family of 5,00,000 +

20,000+ Pincodes Reached

5 Lakhs+ Orders Fulfilled

Free cash on delivery

7 days return & exchange

Loved by 5,00,000+ Women ❤️

100% Refund if you don't ❤️ it

Good for You,

Better for the Planet

chitthi & tags

packaging bags

tote bags

Loved By

5,00,000+ Women ❤️


#RahoSaadaa #PehnoSaadaa

and be a part of saadaa family

Join the team

We offer you a vibrant and young work environment where you are not defined by your age but what you bring to the table. A high paced culture which lets you challenge yourself along with learning something new everyday.

Explore Our Journey | Life at SAADAA