Meet the makers

From Garage to Glory: The Saadaa Story

Founded in 2020

Saadaa's mission is simple: to make high-quality, essential goods accessible to all.

From a small garage with a big idea, Saadaa grew into a brand rooted in honesty, quality, and sustainability. The essence of Saadaa lies in its core philosophy: "Better Basics for Everyone." Today, this philosophy resonates across 20,000+ pin codes and with half a million happy customers. At SAADAA, we aim to make your choice more straightforward, as easy as having a cup of Chai!.

Saadaa is our love letter to simplicity — a reminder to slow down, enjoy the little things, and live more intentionally. Join us on our journey toward a more straightforward, better way of life.

Good for You, Better for the Planet.

How it started

Here’s our past, present & future in Harmony...

Responsive Timeline

Dec 2020 Today

Meet the makers

Meet Akshay Shivpuri and Mahesh Tekwani,

the duo behind Saadaa.

the duo behind Saadaa.

With backgrounds in entrepreneurship and a shared passion for simplifying daily essentials, they started SAADAA and transformed it into a thriving D2C brand.

They believe that a commitment to simplicity isn't just good business—it's the key to a better, more meaningful life. The philosophy of simplicity is reflected in their approach to business, emphasizing customer satisfaction, sustainable practices, and an inclusive community spirit.

With backgrounds in entrepreneurship and a shared passion for simplifying daily essentials, they started SAADAA and transformed it into a thriving D2C brand. They believe that a commitment to simplicity isn't just good business—it's the key to a better, more meaningful life.

The philosophy of simplicity is reflected in their approach to business, emphasizing customer satisfaction, sustainable practices, and an inclusive community spirit.

Our Way: ZERO COMPROMISE BASICS, guided by three principles:

सदाबहार | TIMELESS
Minimal designs that are permanently relevant with exceptional quality that stay with you, forever.

सच | HONEST
We keep it transparent – no surprises, just fair value.

सरल | EASY
The essence of Saadaa is to make your life simpler | better, as easy as having a cup of chai!